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| Data is the new black |
| 31-Jul-2009 11:07 AM |
| Speaking at a recent Australia Post sponsored event in Adelaide, Nick delved into the intricacies of 'Data', examining why it's emerging as one of the most powerful elements of a marketing campaign. Not to be missed, this downloadable presentation shows how a decline in the use of traditional media has seen the rise of data. Given the economic climate and the need for maximising returns on every dollar spent, it's setting a new trend in the way we communicate on a personal level. |
