Jess Littlewood

Senior Strategy Planner

The most creative idea in the world can still be irrelevant if it doesn't get its target audience right. This is where Jess comes in. As a planner, it's her job to get as close to the consumer as possible. Focus groups, analysis and plenty of research help her build a picture of all the influences at play. From there, Jess comes up with a strategic direction to guide MercerBell's creatives, resulting in a brilliant idea.