Caples Awards

November 2011

MercerBell has managed 4 finalists in the 2012 Caples Awards. Unlike previous finalists, none of these are in Direct Mail categories.

The Lazy Ad campaign for Fairfax Media and Be Super Ordinary promotion for the NSW Fire and Rescue Service have made the cut in the Outdoor, Integrated Campaign and Social Media categories.

Check out the full list of 2012 finalists here.

March 2011

MercerBell has picked up another international prize, this time a Bronze at the New York-based Caples Awards.

This prestigious show honours the best in direct and interactive marketing from around the world and our 'Excess Baggage' piece for Australia Post was singled out for excellence.

Excess Baggage is a convenient service offered by Australia Post to hotels. Rather than guests dragging their excess luggage to the airport and forking out huge sums for airline fees, they can pay a lot less simply by posting their extra baggage direct from the hotel.

We sent a targeted impact dimensional mailer to hotels which featured a real wooden coat hanger carrying our message on a pair of paper trousers. It seems the judges enjoyed the work as much as the target audience did.