Creativity in DM

The Multi-channel Direct Marketing certificate course is designed to cover the complete direct marketing mix and be relevant across multiple roles and disciplines. It is suited to both clients and agencies with content that can be applied to any industry. David was asked to do a presentation to the students on 'Creativity in Direct Marketing'. This presentation looked at the creative brief, how to evaluate creative work and case studies from around the world that show cased multi-channel direct marketing.