Good. Bad. Ugly

MercerBell's Executive Creative Director, David Bell, and his counterpart at BMF, Dylan Taylor, teamed up to present the good, the bad and the ugly side of direct marketing at the 2009 ADMA forum. It was an evening of informative entertainment, as they deconstructed, demystified and discussed the creative strategies behind some of the best and worst DM campaigns ever. Both David and Dylan have previously been awarded the 'Direct Marketer of the Year' so their presentation is worth checking out.