http://www.mercerbell.com.auMercerBell - Digital, Data and Direct agencyen-us2012-02-01T15:17:322012-02-01T15:17:32Umbraco 4.0contact@mercerbell.com.aucontact@mercerbell.com.au60MercerBell http://www.mercerbell.com.au/about/david-bellExecutive Creative Director 2011-11-09T16:40:021088AboutADMAAwardsBellCaplesCreativeCreative DirectorCredentialsDavid BellDirectDMExecutive Creative DirectorKey StaffManagementNominationsPresentationSpeakerTeamWebbyWorkMercerBell http://www.mercerbell.com.au/about/nick-mercerManaging Director2011-11-09T16:40:011089AboutContactCredentialsCultureDirectKey StaffManagementManaging DirectorMeetMercerNick MercerPeoplePresentationSpeakerWhoWorkWork For UsMercerBell http://www.mercerbell.com.au/about/micah-howardDigital Director 2012-02-22T12:40:341090AboutAboutAboutAboutBlogBlogBlogBlogCockerelCockerelCockerelCockerelContactContactContactContactDataDataDataDataDigitalDigitalDigitalDigitalInnovationInnovationInnovationInnovationKey StaffKey StaffKey StaffKey StaffManagementManagementManagementManagementMeetMeetMeetMeetOnlineOnlineOnlineOnlinePeoplePeoplePeoplePeopleSocial mediaSocial mediaSocial mediaSocial mediaTeamTeamTeamTeamWebbyWebbyWebbyWebbyWhoWhoWhoWhoAboutAboutAboutAboutBlogBlogBlogBlogCockerelCockerelCockerelCockerelContactContactContactContactDataDataDataDataDigitalDigitalDigitalDigitalInnovationInnovationInnovationInnovationKey StaffKey StaffKey StaffKey StaffManagementManagementManagementManagementMeetMeetMeetMeetOnlineOnlineOnlineOnlinePeoplePeoplePeoplePeopleSocial mediaSocial mediaSocial mediaSocial mediaTeamTeamTeamTeamWebbyWebbyWebbyWebbyWhoWhoWhoWhoMercerBell http://www.mercerbell.com.au/about/julie-dormandGeneral Manager2011-11-09T16:40:031091Account ServiceAlliancesClient ServiceCultureKey StaffManagementPeoplePRPresentationPublic RelationsSpeakerTeamWhoWorkWork For UsMercerBell http://www.mercerbell.com.au/about/dave-bathurSenior Strategy Planner2012-01-17T10:51:281119InnovationKey StaffMeetNewPeoplePlanningStrategyUpcomingWhoInnovationKey StaffMeetNewPeoplePlanningStrategyUpcomingWhoMercerBell http://www.mercerbell.com.au/news/adnews-finalistMercerBell an AdNews Direct Agency of the Year 2010 finalist2011-11-09T16:40:331121Ad NewsAwardsBellCultureDavid BellJulie DormandLatestMediaMercerNewNewsNick MercerNominationsPRPublic RelationsMercerBell http://www.mercerbell.com.au/news/bt-direct-agency-of-the-year-awardWe’re B&T Direct Agency of the Year again 2011-11-09T16:40:341122AboutAwardsB&TBellCreativeCreative DirectorDavid BellDirectJulie DormandLatestManaging DirectorMediaMercerNewNewsNick MercerNominationsPRPublic RelationsMercerBell http://www.mercerbell.com.au/work/nrma-baby-campaign-case-studyWho’s looking after your baby?2012-02-22T11:09:051125AwardsAwardsAwardsAwardsCampaignCampaignCampaignCampaignCase StudiesCase StudiesCase StudiesCase StudiesContactContactContactContactDigitalDigitalDigitalDigitalDMDMDMDMIntegratedIntegratedIntegratedIntegratedPrintPrintPrintPrintTVTVTVTVWorkWorkWorkWorkAwardsAwardsAwardsAwardsCampaignCampaignCampaignCampaignCase StudiesCase StudiesCase StudiesCase StudiesContactContactContactContactDigitalDigitalDigitalDigitalDMDMDMDMIntegratedIntegratedIntegratedIntegratedPrintPrintPrintPrintTVTVTVTVWorkWorkWorkWorkMercerBell http://www.mercerbell.com.au/about/optimisationFind out how our Optimisation philosophy can help your company2012-02-03T12:29:091126AboutApproachBrand OptimisationCampaignChannelChannel OptimisationCredentialsCustomer OptimisationDataDigitalDirectDMEngagement OptimisationInnovationOnlineOptimisationPlanningROI OptimisationMercerBell http://www.mercerbell.com.au/work/australia-post-excess-baggage-case-studyA ‘Big Yellow Suitcase’ yields fantastic results for Australia Post.2011-11-09T16:39:311127Australia PostAwardsCaplesCase StudiesCreativeCreative DirectorCredentialsDataDirectDirect ResponseDMExecutive Creative DirectorLatestNominationsPlanningPRPrintSimonStrategyWorkMercerBell http://www.mercerbell.com.au/news/jules-presentation-gen-y-at-admaJulie Dormand presents at the 2010 ADMA Forum in Sydney2011-11-09T16:40:291129ADMACase StudiesClient ServiceDigitalDMJulie DormandManagementMasterCardMediaNewNewsPresentationMercerBell http://www.mercerbell.com.au/news/nick-presentation-the-personal-touchNick presents 'The Personal Touch' at ADMA Sydney.2011-11-09T16:40:301130ADMADataDirectDMInnovationIntegratedKey StaffManagementManaging DirectorMercerNewNewsNick MercerPeoplePresentationSpeakerStrategyMercerBell http://www.mercerbell.com.au/news/dave-presentation-good,-bad,-uglyDavid Bell presents on the state of DM.2011-11-09T16:40:311131ADMAAwardsBellCase StudiesConceptsCreativeCreative DirectorDavid BellDirectDirect ResponseDMExecutive Creative DirectorManagementNewNewsPresentationSpeakerMercerBell http://www.mercerbell.com.au/news/caples-awardsCaples Awards and Finalists 2011-11-22T11:56:131182Ad NewsAd NewsAustralia PostAustralia PostAwardsAwardsB&TB&TBellBellCampaignCampaignCaplesCaplesCreativeCreativeCreative DirectorCreative DirectorCredentialsCredentialsDavid BellDavid BellDigitalDigitalDigitalDigital Creative DirectorDirectDirectExecutive Creative DirectorExecutive Creative DirectorFairfaxFairfaxInnovationInnovationLatestLatestMediaMediaMercerMercerNewNewNewNewsNewsNewsNick MercerNick MercerNominationsNominationsPlanningPlanningMercerBell http://www.mercerbell.com.au/news/nick-data-presentationData is the new black2011-11-09T16:40:371183ADMACase StudiesDataDirectDMManaging DirectorMediaMercerNewNewsNick MercerPlanningPRPresentationPublic RelationsSpeakerMercerBell http://www.mercerbell.com.au/work/unicef-swat-case-studyMercerBell and UNICEF work together to prevent malaria.2011-11-09T16:39:421184Social mediaCase StudiesCampaignDirectDigitalOnlineUNICEFSocial mediaDigitalCase StudiesCampaignDirectDigitalOnlineUNICEFMercerBell http://www.mercerbell.com.au/work/lazy-man-case-studyThe Lazy Ad Guy - case study2012-02-01T17:04:071185AwardsBellBrand ResponseCampaignCase StudiesChannelDavid BellDigitalDisplayFairfaxMediaNewNominationsOnlinePlanningSimonStrategyWebbyAwardsBellBrand ResponseCampaignCase StudiesChannelDavid BellDigitalDisplayFairfaxMediaNewNominationsOnlinePlanningSimonStrategyWebbyMercerBell http://www.mercerbell.com.au/work/voda-drtv-case-studyVodafone’s ‘Direct to You’ brought to life in DRTV.2012-02-22T12:47:511186Case StudiesCase StudiesCase StudiesCase StudiesDirectDirectDirectDirectSimonSimonSimonSimonTVTVTVTVVodafoneVodafoneVodafoneVodafoneCase StudiesCase StudiesCase StudiesCase StudiesDirectDirectDirectDirectSimonSimonSimonSimonTVTVTVTVVodafoneVodafoneVodafoneVodafoneMercerBell http://www.mercerbell.com.au/work/voda-dm-case-studyPart of a busy modern family? Give Vodafone a call.2012-02-22T12:50:531187Case StudiesCase StudiesCase StudiesCase StudiesDirectDirectDirectDirectDMDMDMDMVodafoneVodafoneVodafoneVodafoneCase StudiesCase StudiesCase StudiesCase StudiesDirectDirectDirectDirectDMDMDMDMVodafoneVodafoneVodafoneVodafoneMercerBell http://www.mercerbell.com.au/work/toyota-google-case-studyGoogle yourself2011-11-09T16:39:341188AwardsCase StudiesDMDirectDataDigitalOnlineIntegratedLatestADMAStrategyWhatInnovationMicah HowardNominationsCarmelaAwardsDigitalCase StudiesDMDirectDataDigitalOnlineIntegratedLatestADMAStrategyWhatInnovationMicah HowardNominationsCarmelaMercerBell http://www.mercerbell.com.au/about/about-usLearn about MercerBell and what we stand for 2012-02-03T12:28:041191AboutCockerelContactCreativeDigitalDirectKey StaffLocationNominationsOnlineOptimisationWorkMercerBell http://www.mercerbell.com.au/about/customerCustomer Optimisation – maximise the value of every customer2011-11-09T16:39:521192Customer OptimisationDigitalInnovationOptimisationPlanningMercerBell http://www.mercerbell.com.au/about/channelChannel Optimisation – know more than who the customer is2011-11-09T16:39:531194ChannelChannel OptimisationDigitalDirectDMInnovationIntegratedOptimisationPhilosophyPlanningStrategyMercerBell http://www.mercerbell.com.au/about/engagementHow Engagement Optimisation can help you better engage with consumers.2012-02-22T12:46:191195AboutAboutAboutAboutChannelChannelChannelChannelDigitalDigitalDigitalDigitalDirectDirectDirectDirectDMDMDMDMEngagement OptimisationEngagement OptimisationEngagement OptimisationEngagement OptimisationOptimisationOptimisationOptimisationOptimisationPlanningPlanningPlanningPlanningAboutAboutAboutAboutChannelChannelChannelChannelDigitalDigitalDigitalDigitalDirectDirectDirectDirectDMDMDMDMEngagement OptimisationEngagement OptimisationEngagement OptimisationEngagement OptimisationOptimisationOptimisationOptimisationOptimisationPlanningPlanningPlanningPlanningMercerBell http://www.mercerbell.com.au/about/brandBrand Optimisation – derive the greatest value from your brand.2012-02-03T12:30:281196Brand OptimisationOptimisationPhilosophyMercerBell http://www.mercerbell.com.au/about/roiROI Optimisation – generate maximum return on investment.2012-02-03T12:32:331197DigitalDirectDMOptimisationROI OptimisationMercerBell http://www.mercerbell.com.au/about/cultureWhat is it like to work in one of Australia’s largest independent agencies? 2012-02-03T12:59:421198AboutCultureWorkWork For UsMercerBell http://www.mercerbell.com.au/about/cockerelSay hello to the Cockerel2011-11-09T16:40:181199CultureEmploymentJobsSocial mediaTeamMercerBell http://www.mercerbell.com.au/about/join-usWork for us 2012-01-09T14:41:101201CultureEmploymentJobsKey StaffPeopleTeamMercerBell http://www.mercerbell.com.au/about/contact-usWe’re here2012-02-03T12:47:181202ContactContact UsKey StaffLocationNewNew BusinessWhereMercerBell http://www.mercerbell.com.au/about/the-coopThe latest industry trends covered by our staff2011-11-09T16:40:191203CultureDigitalSocial mediaMercerBell http://www.mercerbell.com.au/about/carmelaDigital Creative Director2011-11-09T16:40:081204CarmelaConceptsCreativeCreative DirectorDigitalDirectKey StaffPeopleMercerBell http://www.mercerbell.com.au/about/simon-gaffneyHead of Copy2011-11-09T16:40:111205ConceptsCreativeKey StaffSimonMercerBell http://www.mercerbell.com.au/about/alex-tomicFinance Director 2012-02-22T15:00:501206Key StaffKey StaffKey StaffKey StaffMercerBell http://www.mercerbell.com.au/about/paul-hendersonOperations Director 2011-11-09T16:40:061207Key StaffManagementMercerBell http://www.mercerbell.com.au/about/jess-littlewoodSenior Strategy Planner 2011-11-09T16:40:101208Key StaffPlanningStrategyMercerBell http://www.mercerbell.com.au/about/carl-oldhamData Strategy Director 2011-11-09T16:40:121209DataKey StaffPlanningStrategyMercerBell http://www.mercerbell.com.au/news/webby-official-nomineeMercerBell honoured at Webby Awards2012-02-03T12:35:511210AwardsContactCreativeCreative DirectorCredentialsDigitalDirectExecutive Creative DirectorFairfaxMicah HowardNewNewsNominationsOnlinePRPublic RelationsWebbyMercerBell http://www.mercerbell.com.au/about/key-staffWho's who at MercerBell2011-11-09T16:39:591211AboutBathurBellCarlCarmelaCreativeCreative DirectorCultureDirectExecutive Creative DirectorKey StaffManaging DirectorMercerMicah HowardSimonWorkWork For UsMercerBell http://www.mercerbell.com.au/about/12th-birthday-partyMercerBell goes ‘Mad’ for 12th birthday.2011-11-09T16:40:171212CultureNewPartyMercerBell http://www.mercerbell.com.au/work/mastercard-priceless-musicPriceless Music2012-02-09T11:47:591215CampaignCase StudiesDigitalMaster CardMasterCardSocial mediaMercerBell http://www.mercerbell.com.au/work/toyota-enewsToyota - eNews2011-11-09T16:39:361216Case StudiesCampaignDMNewsLatestNewNewsNewToyotaCase StudiesCampaignDMNewsLatestNewNewsNewToyotaMercerBell http://www.mercerbell.com.au/work/allianzAllianz – creating a world of protection2012-02-06T10:38:501217AllianzCase StudiesDirectDMOutdoorPrintTVMercerBell http://www.mercerbell.com.au/work/mastercard-all-blacksAll Blacks Roadshow.2012-02-09T11:49:431218CampaignDigitalDirectDMMasterCardOnlineMercerBell http://www.mercerbell.com.au/news/cannes-lions-finalistLazy Ad makes it to the finals2011-11-09T16:40:231226AwardsCredentialsLatestNewNewsNominationsMercerBell http://www.mercerbell.com.au/news/award-wins-for-allianzAward wins for Allianz2012-02-07T17:25:061227AllianzAwardsNewNewsNominationsTVAllianzAwardsNewNewsNominationsTVMercerBell http://www.mercerbell.com.au/work/mastercard-thredboMasterCard: Thredbo ‘There’s Only One Card of the Mountain’ 2011-11-09T16:39:431236CampaignOutdoorDisplayMasterCardCreativeCampaignOutdoorDisplayMasterCardCreativeMercerBell http://www.mercerbell.com.au/work/vodafone-outtaVodafone – Outta this world2011-11-09T16:39:451238Case StudiesDigitalWorkVodafoneDigitalCase StudiesDigitalWorkVodafoneMercerBell http://www.mercerbell.com.au/work/vodafone-couchVodafone – ‘Don’t leave the couch’ sale2011-11-09T16:39:471239Social mediaDigitalWorkPrintVodafoneSocial mediaDigitalDigitalWorkPrintVodafoneMercerBell http://www.mercerbell.com.au/work/mastercard-drag-and-tagDebit MasterCard Priceless Music – Drag ‘n’ Tag2011-11-09T16:39:391240MercerBell http://www.mercerbell.com.au/work/mastercard-botDebit MasterCard Priceless Music – Live Band Interview with Birds of Tokyo2012-02-08T17:12:371241CreativeDigitalMasterCardOnlineSocial mediaWorkMercerBell http://www.mercerbell.com.au/news/33-things-i-know-about-art-directionDavid offers young creatives hot tips on how to become successful Art Director.2011-11-09T16:40:221242BellConceptsCreativeCreative DirectorDavid BellDirectMercerBell http://www.mercerbell.com.au/news/clients-are-from-mars,-and-creative-are-from-venusDavid gives a keynote speech on how to improve client agency relationships.2012-02-22T11:47:011243David BellDavid BellDavid BellDavid BellDirectDirectDirectDirectMercerBell http://www.mercerbell.com.au/news/what-wins-awardsFind out the secret of what wins awards 2011-11-09T16:40:261244AwardsBellConceptsCreativeCreative DirectorDavid BellDirectMercerBell http://www.mercerbell.com.au/news/creativity-in-direct-marketingA presentation that covers everything from the creative brief, to how to evaluate creative work. This presentation is a good introduction into understanding creativity in direct marketing.2011-11-09T16:40:391245BellCreativeCreative DirectorDavid BellDirectDMMercerBell http://www.mercerbell.com.au/work/toyota-mouths-of-mumsToyota Kluger relies on new and innovative ways to engage2012-02-03T13:14:181281Case StudiesClientsDigitalMouths of MumsStrategyToyotawebsiteMercerBell http://www.mercerbell.com.au/work/icaa-segmentationThe Institute of Chartered Accountants wanted to enhance member engagement. 2012-01-18T11:33:341282Case StudiesDigitalICCACase StudiesDigitalICCAMercerBell http://www.mercerbell.com.au/work/smh-ipad-appLaunching Fairfax’s new iPad App was an exciting prospect. Even more exciting were the results. 2012-02-09T11:54:321283Case StudiesDigitalMercerBell http://www.mercerbell.com.au/work/aimia-mercerbell-shortlistedAIMIA - Australian Interactive Media Industry Association recognised the best work in Digital Media 2012-01-17T09:51:521284AwardsDigitalWorkMercerBell http://www.mercerbell.com.au/about/mercerbell-client-christmas-partyThanks so much to everyone for making our fantastic Christmas Party such a memorable night. We well and truly christened our new bar on the night – the evidence is right here.2012-01-25T12:43:311286AboutClient ServiceCulturePublic RelationsRelationshipsMercerBell http://www.mercerbell.com.au/work/air-new-zealand2012-02-20T15:14:201289ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/allianz-(1)2012-02-20T14:34:321290ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/fairfax-digital2012-02-22T11:54:091291ClientsClientsClientsClientsContact UsDigitalDigitalDigitalDigitalFairfaxFairfaxFairfaxFairfaxMercerBell http://www.mercerbell.com.au/work/fire-rescue2012-02-21T17:01:481292ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/voyages2012-02-22T14:49:241293ClientsClientsClientsClientsDigitalDigitalDigitalDigitalOnlineOnlineOnlineOnlinewebsitewebsitewebsitewebsiteClientsClientsClientsClientsDigitalDigitalDigitalDigitalOnlineOnlineOnlineOnlinewebsitewebsitewebsitewebsiteMercerBell http://www.mercerbell.com.au/work/toyota2012-02-20T14:49:451295ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/sydney-morning-herald2012-02-21T16:56:231297ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/mastercardClients2012-02-20T14:54:201298ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/icca2012-02-20T15:10:201299ClientsClientsClientsClientsMercerBell http://www.mercerbell.com.au/work/crazysmart2012-02-22T11:38:051301ClientsClientsClientsClients