Air NewZealand

Idea

The idea centered on the double-sided card and the name of technology driving the new features 'OneSmart'. The card was packed full of new features designed to make travelling easier when using both sides of the card. This made it one smart card, any way you looked at it.

We adopted this as the campaign tagline and complimented the idea visually with a split-screen device of aspirational travel images on either side that married-up, one side representing overseas travel and the other local (NZ) travel, which allowed us to showcase the card end-benefits in a literal way.