Allianz

Allianz - creating a world of protection

In the Australian market, Allianz was viewed as 'premium', 'inaccessible' and rarely considered when short-listing insurance providers. Research into how Allianz deals with their customers revealed a very supportive, caring and helpful culture, and existing customers were more than happy with the way they were treated, at every touch point.

Allianz does everything it can to protect customers, from the care they take putting a policy together to the way they look after a claim. The idea we came up with to encapsulate this feeling was: 'Allianz. A world of protection.' To bring this to life, we created an inflatable world as a metaphor for the protection customers feel when they're with Allianz.

In the first six weeks, the TVC achieved 56% recognition. (The industry norm is 38%.) The international recognition for our TVC has been remarkable, with nominations in the highly prestigious CLIO and New York Festivals^® awards.