Australia Post
Australia Post 'Big Yellow Suitcase'
No one likes paying exorbitant excess baggage fees at the
airport. Australia Post created a new, convenient and less
expensive solution, with a service that allows you to send excess
baggage from the hotel. But they needed to get hotels on board
first.
A personalised, over-sized, suitcase-shaped DM made this pack
unmissable, and brought the product to life in a relevant and
memorable way. The results were outstanding. Out of the 851 hotels
to which this pack was sent, 85 have signed up so far: this equates
to a massive 170% above target. It also managed to pick up a Bronze
at the 2010 Caples Awards.






