Australia Post

Australia Post 'Big Yellow Suitcase'

No one likes paying exorbitant excess baggage fees at the airport. Australia Post created a new, convenient and less expensive solution, with a service that allows you to send excess baggage from the hotel. But they needed to get hotels on board first.

A personalised, over-sized, suitcase-shaped DM made this pack unmissable, and brought the product to life in a relevant and memorable way. The results were outstanding. Out of the 851 hotels to which this pack was sent, 85 have signed up so far: this equates to a massive 170% above target. It also managed to pick up a Bronze at the 2010 Caples Awards.