Crazy Smart

The Institute of Chartered Accountants wanted to engage students, with the primary objective of capturing their details. They wanted to position accounting as a desirable vocation.

We challenged students with a series of puzzles, which drove them to a landing page. Each puzzle was linked to a skill that accountants use, to prove there's more to accounting than number crunching.

With 5,468 visits to the site - 592% of the previous student campaign - the work clearly had an impact.

• 6,600 unique visits - 715% increase on the previous year
• 1603 competition entries - 250% increase on the previous year