Fire & Rescue

As fast as firefighters are in attending a call, it's hard to be faster than fire. That's why Fire and Rescue NSW briefed us to launch a prevention campaign.

On their existing Facebook page, we created an online fire safety audit of their home. Those Super Ordinary heroes that did it would get their face projected on a huge bronze statue in the middle of Sydney, as a reward for their fire safety efforts. Messages were posted on their wall to spread the word amongst their friends, inspiring them to do the audit and get their face up there too.