MasterCard

Live Band Interview with Birds of Tokyo

Debit MasterCard Priceless Music has been hugely successful for MasterCard. However, we needed to continue to build awareness and engagement with Gen Y. So we gave them the chance to impress their friends, create awareness of Priceless Music and amplify the Birds of Tokyo gig with a live band interview. We used the Priceless Music Facebook page to advertise it.

Fans were able to post questions and comments and then interview the band and stream it live on Facebook. This priceless experience was a huge hit with fans. We had 719 page views the night of the interview, 6,774 impressions of the first interview post with 20 comments and 7,976 monthly active users. Plus, 1,197 people signed up to receive an email alert when tickets to see Birds of Tokyo at Cockatoo Island went on sale.

Watch our exclusive Birds of Tokyo interview.