NRMA

NRMA - Baby Campaign

A lot of people refer to their car as their 'Baby'. And a lot of people, particularly women, distrust car mechanics and garages. NRMA is a company that Australians trust, and now they offer car servicing at their MotorServe dealerships.

The idea featured real babies acting like cars under the headline: 'Who else would you trust to look after your baby?' Engaging TVCs were created and supported by targeted DM, press and outdoor activity. The results were exceptional and included an increase of 43% for daily car volume bookings and a 164% increase in visits to the NRMA MotorServe home page.

Check out all the action in the making of our NRMA TVC.