Toyota

Partnership with Mouths of Mums (online community for mums) to reach their current members database - 12,000 active members

Undertake activity in a phased approach:

Provide a Kluger for selected mums to review to assist in generating conversations and buzz throughout the network of 'connector mums'

Develop a bespoke Prospect generating promotion positioned as Register Your Interest in Kluger and have the chance to win The Ultimate Mummy Break