Toyota
Toyota Hybrid Camry - Google yourself
To launch Toyota's Hybrid Camry, we needed to engage a new
audience and educate them on the features and benefits. We sent a
postcard out to prospects, urging them to search their name in
Google. When they did, they found a personalised search ad that
directed them to a landing page with details on Hybrid Camry.
There was also a data capture facility to ensure information
wasn't lost. This innovative approach yielded fantastic results
with an 18.85% response rate achieved within just three days. The
pack also did well on the award circuit, picking up a Bronze at the
2010 ADMA awards.
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