UNICEF
Join the UNICEF Swat Team
To help protect children against malaria, UNICEF asked
MercerBell to develop an eDM campaign that encouraged donations of
$10 for mosquito nets. Enter the UNICEF Swat game - a fun and
interactive way to draw attention to malaria and the high rate of
malaria-related deaths in the developing world.
The campaign was launched to 25,000 existing donors with fantastic
results. In the first six hours there were 62 online donations
totalling $1,525 and over 1,500 unique visits to the page. Industry
magazines B&T and Digital Buzz also provided
additional exposure by covering the campaign.
Related Content
