Vodafone DM

Vodafone - 'The ultimate multi-tasker'

Vodafone Direct to You is a service that sells Vodafone products straight to the consumer through their call centre. As part of a wider strategy to target time-poor, modern families, Vodafone asked MercerBell to come up with a DM piece that would really engage with the segment.

The creative solution was 'the ultimate multi-tasker' concept which demonstrated the benefits of the Android™ powered HTC Legend™handset - the ideal tool to help organise and manage a busy family. The pack was mailed out recently so stay tuned for further updates.