Vodafone DRTV

Vodafone - 'Direct to You'

Vodafone 'Direct to You' is a service that sells Vodafone products straight to the consumer. There's no store to go to. No car park spot to fight over. Just a friendly call centre agent for people to chat with. Our brief was to convey this in a Direct Response TV ad.

The solution was to put the 'Direct to You' team in the limelight and show the authenticity and care behind the product. As the ad was retail focused, we used a modular approach so that offers and handsets could be changed quickly. No campaign results are available yet but customers calling in have recognised the agent on the phone from the TVC!