Vodafone DRTV
Vodafone - 'Direct to You'
Vodafone 'Direct to You' is a service that sells Vodafone
products straight to the consumer. There's no store to go to. No
car park spot to fight over. Just a friendly call centre agent for
people to chat with. Our brief was to convey this in a Direct
Response TV ad.
The solution was to put the 'Direct to You' team in the limelight
and show the authenticity and care behind the product. As the ad
was retail focused, we used a modular approach so that offers and
handsets could be changed quickly. No campaign results are
available yet but customers calling in have recognised the agent on
the phone from the TVC!




