Vodafone

Vodafone - Outta this world

With network problems, data issues and disgruntled customers, it was hardly surprising that Vodafone's sales were down. Our challenge was to change this, with a campaign that needed to be live five days from brief. Plus, we needed a more premium message about Vodafone offering top-of-the-range products at great prices.

So, as the sale focused on the Galaxy Tablet and offered unbelievable value, we named the campaign the 'Outta This World Sale'. We used 3D felt cut-outs to depict objects from space and Vodafone ran DRTV supported by online banners, Facebook advertising and eDMs to their prospect base. The results were astounding.

For the period May 2011, monthly sales of the Galaxy Tablet increased by a whopping 904.4%, while monthly sales of Nexus S increased 291.7%. This represented a total of 16% of all gross orders online for the month and revenue of $422,000. Plus, conversion of shop sales lifted 23%, DRTV led to 7.65% conversion rate and digital display click through rate of 12.1%.