Voyagers
The Ayres Rock Resort Conference Centre is currently undergoing a significant refurbishment, with the facilities scheduled to be relaunched in August 2012.
We were challenged with developing a positioning for the venue
along with a campaign to communicate with the Industry the
impending changes, encouraging them to consider the venue for their
next event. We created the backdrop of inspiration, and an
online destination that would showcase not only the proposed
refurbished facilities, but also the location and essence of
Uluru.
Driving traffic to this site was a targeted DM campaign, including
personalised follow up and sales collateral.
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