MercerBell works with marketers to help them get, keep and grow their customer base. We’ve developed a uniquely different way of working centered around our four pillars of expertise, all designed to produce one outcome: a more delightful customer experience.
DataAnalysing data across all phases of the customer experience to deliver actionable insights.
“Never before have companies amassed more data, and never before has it been so important. Such opportunity comes with equal challenges. How do companies make sense of the mountains of data that they collect, and use it in a way that can improve customer experience and generate business value?
We recognise that data is one of our clients’ key assets. Our expertise in data strategy, data management and analytics provide the essential building blocks to maximising its true value.”
Strategy
“A brand today can be defined as much by how it answers a query as by its marketing. After all, for your customers their experience is your brand. That’s why our planning approach is totally focused on the customer, planning the experience at each and every touchpoint to deliver the most robust and consistent experience of your brand promise.”
Technology
Creative
“It used to be enough to deliver a customer response. What matters most now is not just the raw numbers, but creating a positive customer experience. And Creativity is still a competitive advantage to achieving this. Our team has deep and broad experience across everything from award-winning conceptual ideas to UX design and content development.”
