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Our Approach

MercerBell works with marketers to help them get, keep and grow their customer base. We’ve developed a uniquely different way of working centered around our four pillars of expertise, all designed to produce one outcome: a more delightful customer experience.

Data icon Data

Analysing data across all phases of the customer experience to deliver actionable insights.


  • Customer segmentation
  • Customer profiling
  • RFM modeling
  • Digital analytics
  • Business ROI models
  • Data visualisation & dashboards

Alistair McCall

Data Strategy Director

“Never before have companies amassed more data, and never before has it been so important. Such opportunity comes with equal challenges. How do companies make sense of the mountains of data that they collect, and use it in a way that can improve customer experience and generate business value?
We recognise that data is one of our clients’ key assets. Our expertise in data strategy, data management and analytics provide the essential building blocks to maximising its true value.”

Strategy icon Strategy

Delivering the optimal customer experience strategy through research and insights.


  • Customer relationship strategy
  • Customer behavior insights
  • User experience strategy
  • Customer journey mapping
  • Digital & social strategy planning
  • Customer value proposition development

Becky Bishop

Planning Director

“A brand today can be defined as much by how it answers a query as by its marketing. After all, for your customers their experience is your brand. That’s why our planning approach is totally focused on the customer, planning the experience at each and every touchpoint to deliver the most robust and consistent experience of your brand promise.”

Technology icon Technology

Using technology to enrich the customer experience and leverage every touchpoint in a connected world.


  • Responsive web development
  • CMS Platforms
  • Mobile prototyping
  • User interface consulting
  • Wireframing & IA
  • Adobe Marketing Cloud consulting
  • Salesforce Marketing Cloud consulting
  • Responsive HTML5 email development

Creative icon Creative

Delivering delightful customer experiences, driven by data, powered by insight.


  • Advertising
  • Digital & UX design
  • Content development
  • Studio services
  • B2B
  • Copywriting
  • Video production
  • Graphic Design

Liz Kain

Creative Group Head

“It used to be enough to deliver a customer response. What matters most now is not just the raw numbers, but creating a positive customer experience. And Creativity is still a competitive advantage to achieving this. Our team has deep and broad experience across everything from award-winning conceptual ideas to UX design and content development.”