Keeping 500,000 gymgoers fit and healthy. At home.
Overnight, the government’s lockdown orders meant that 500,000+ Anytime Fitness members were no longer able to work out at their local gyms. Despite this, it was vital that Anytime Fitness were able to continue to provide value for their members to help them stay committed to their personal health goals.
The solution was to build the AF Health Hub, offering members an inspiring one-stop wellness destination. It features access to daily live workouts, fitness tips, nutritional advice and recipes. And most importantly it was complete in just four days.
This was achieved by using our rapid product development process which shortens design sprints, creating platforms and content in record time.
The AF Health Hub employs a PHP solution with a custom CMS to allow for content updates to be published daily. GA tracking provides real time data, to enable site functionality to be optimised on the go based on real member usage. Seamless external API integrations also allow for more data driven targeted content and comms.
The initial results are very positive, the launch email broke all open rate records, but more importantly we’re seeing members return to the site daily.