Social listening allowed us to tap into, what Campo Viejo drinkers were already talking about and we used this to deliver relevant and engaging content to turn fans into brand advocates.
Using Campo Viejo’s distinctive brand art and colours, expressive tone of voice and brand platform of ‘living a life uncorked’, we strived to set the brand apart from its competitors.
Hyper-colourful imagery ensured the various wine products stood out. And innovative formats, like Instagram Stories, Facebook Canvas and eye-catching GIFs, made sure we were seen in more places. All the while, we tightly-linked every piece of content to driving sales, sign-ups and brand recall.