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Campo Viejo

Campo Viejo

Bringing vibrancy to social media

Campo Viejo’s mission is to inspire the wine lovers of the world to live a more vibrant life.

Social media was a key channel for the Spanish wine brand – through a mixture of paid, owned and earned media, plus influencer marketing.

Both Facebook and Instagram are effective gateways to a brand’s digital ecosystem. But Campo Viejo’s presence on social media was lacking engagement and a clear purpose.

So, we added a little sparkle.

increased social engagement

The work

Social listening allowed us to tap into, what Campo Viejo drinkers were already talking about and we used this to deliver relevant and engaging content to turn fans into brand advocates.

Using Campo Viejo’s distinctive brand art and colours, expressive tone of voice and brand platform of ‘living a life uncorked’, we strived to set the brand apart from its competitors.

Hyper-colourful imagery ensured the various wine products stood out. And innovative formats, like Instagram Stories, Facebook Canvas and eye-catching GIFs, made sure we were seen in more places. All the while, we tightly-linked every piece of content to driving sales, sign-ups and brand recall.

The results

By continually putting the brand front and centre, we’ve increased social engagement by 82% so far.

In addition, we’ve seen the following results:

  • A 7% increase in spontaneous mentions of Campo Viejo across social media
  • 8.7m global social media impressions in a quarter (up by 610% QoQ)
  • A 64% increase in traffic to Campo Viejo website and ecommerce platforms
  • A unified look and feel between global communications and local markets

And, of course, more wine lovers around the world embracing a vibrant life with Campo Viejo.