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Foxtel EDMs

Foxtel EDMs

Turning emails into entertainment

With competitors like Netflix and Stan entering the pay TV market at a lower price, Foxtel needed to connect with customers more than ever. They asked us to review their suite of email communications and recommend steps to increase open rates and engagement.


AC&E Awards – Email Marketing

The solution

We took a leaf out of Foxtel’s own book and turned their emails into entertainment, using a clever mix of intuitive UX design, together with the star power of their own content.

The results

Our approach, combined with smart targeting and analysis, helped to reduce churn and drive open rates of up to 73%.