A data dashboard does it for BlueScope Steel
BlueScope Steel wanted a holistic view of the campaign activity and spend across all channels for their COLORBOND® GEN-U-WIN™ promotion. This would allow them to optimise the campaign as it rolled out.
We decided the most effective solution would be to create an easy-to-use data dashboard through Tableau’s visual analytics software. This allowed us to pull in data from many different sources, including Google Analytics, the BlueScope web team, the Media Agency, various Social Channels and Salesforce.