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Bill Thrills

Bill Thrills

Offering Australians a more rewarding way to pay their bills

Bills. We all have to pay them. But what if we could a turn a necessary evil into a more positive experience? By using a Qantas points-earning credit card to pay off bills, you earn Qantas Points. And points mean rewards. We took this proposition and turned it into BILL THRILLS – a nation-wide campaign that flipped paying bills on its head.


entries on the 1st day

We created awareness using out-of-home media and Qantas-owned channels. Through eDMs and digital banners we drove people to the landing page, where an interactive calculator showed your points quickly added up. And to tip people over the edge, we ran an online promotion to win the ultimate overseas adventure, with participants receiving one entry for every bill paid.

Bill Thrills support 1 - Billboard Bill Thrills support 3 - calculator Bill Thrills support 2 - landing page Bill Thrills support 4 - Half Page Banner

RESULTS

During the campaign we had a 40% uplift in eDM open rates, and day one of the competition alone saw over 10,000 entries. Overall, a thrilling amount of bills were paid using Qantas points-earning credit cards – 60,000 in fact.