We wanted to leverage the equity of big-name partner brands so developed a creative platform that demonstrates both the credibility and the breadth of Qantas Shopping.
Using online shopping deliveries, we created various formations of stacked packages to represent the key spend categories. This allowed us to hero relevant partner brands that Frequent Flyers can earn or redeem points with.
Shoppers were targeted by need and proximity to retail environments through OOH, contextual mobile and display banners. Plus, SEM, programmatic and social were key conversion channels.