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Qantas Shopping

Qantas Shopping

Making shopping more rewarding for Frequent Flyers

Qantas Shopping lets Frequent Flyers earn and redeem Qantas Points on over 200 top Australian brands online – making it the more rewarding way to shop.

But, competition in the shopping category was fierce. Qantas needed to drive both awareness and transactions, making Qantas Shopping the shopping destination for Frequent Flyers.

The campaign

We wanted to leverage the equity of big-name partner brands so developed a creative platform that demonstrates both the credibility and the breadth of Qantas Shopping.

Using online shopping deliveries, we created various formations of stacked packages to represent the key spend categories. This allowed us to hero relevant partner brands that Frequent Flyers can earn or redeem points with.

Shoppers were targeted by need and proximity to retail environments through OOH, contextual mobile and display banners. Plus, SEM, programmatic and social were key conversion channels.

The results

Our campaign was a huge success driving heavy traffic of new and return users to Qantas Shopping. This resulted in increased overall transactions, including those made with Qantas Points.