Skip to main content
Take Off with StarCard

Take Off with StarCard

Leveraging the power of two iconic brands

StarCard is Australia’s leading fuel card and Caltex continually tests offers and incentives to find the most effective way to acquire new members. One of their most compelling offers is the opportunity to earn Qantas Points on StarCard purchases. And they wanted business owners to know about it.

The campaign

Our job was to quickly and clearly demonstrate to business owners the benefits of two iconic brands – Qantas and Caltex – coming together. Our campaign visually demonstrated the opportunity to earn more Qantas Points from fuel spend at Caltex, showing our audience they can take off before they know it.

The results

Acquisition targets exceeded by 108%