Nurturing prospects to create fans for life
A prospect program that performs through data and personalisation
Buying a car these days is nothing like it used to be. People can now access everything they need online, from driver reviews to price comparisons. This abundance of information has seen a drop in visits to dealerships, making it hard for Toyota dealers to develop customer relationships.
With the goal of generating hot leads and driving them to Toyota dealerships, we launched the Toyota Prospect Nurture Program - Live, Love Toyota.